Role: Designer (Art direction, visual design, typographic choices, concept designer, print designer) and Copywriter.

'The concept explores the misconceptions and ignorance; based upon media-skewed stereotypes, shown by Norfolk people (a close-minded community) towards the Arabic/Islamic cultures. This is achieved by using Norfolk's own 'absurd' stereotypes against them, in hopes of inserting a realisation of the stupidity of using stereotypes to fuel a hatred to something that is unknown and unlearnt.